A passionate Creative Designer & Photographer. I craft premium visual experiences through high-end branding, cinematic video editing, and modern digital storytelling.
I'm Alaa Abulmagd — a creative designer and photographer born and raised in Alexandria, Egypt. My journey started in a small bedroom studio with a borrowed camera and a burning curiosity: what makes a brand impossible to forget? That question has driven every project since.
Over 5+ years I've built visual systems for restaurants, clinics, tech startups, and lifestyle brands — always with the same obsessive attention to detail. Clients like Cortigiano, ME Career, and Kotobna trusted me to give their brands a soul: cohesive identities that work at every touchpoint, from Instagram stories to printed menus to cinematic campaign reels.
My philosophy is simple — strategy before aesthetics, story before style. Beautiful work that doesn't convert is just decoration. I design with purpose, shoot with intention, and edit to emotion.
📍 Based in Alexandria, Egypt · Working globally
Full visual identity systems — logo, typography, color system, brand guidelines, and collateral. Built for longevity, not trends.
Monthly content packages with strategic post design, reels covers, story templates, and consistent brand presence across platforms.
Commercial food photography, product shoots, and cinematic brand films. Delivered fully edited, ready for publication.
Menus, flyers, brochures, banners, and packaging — print-ready files optimized for every format and print vendor.
Not sure which service fits your brand? Send me a message and we'll figure out the best solution together.
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Social Media
How a structured monthly design system turned an emerging career coaching platform into the most-recognized voice in its Egyptian LinkedIn niche — growing engagement by 3× in 90 days.
Branding + Photography
A full brand identity system + food photography package that transformed a new restaurant opening into the most anticipated dining experience of the season.
Social Media + Branding
Redesigning a beloved Arabic book subscription's social presence from static text posts into a rich visual magazine experience that felt native to each platform.
"Alaa completely transformed how our brand looks online. The ME Career identity is now instantly recognizable — clients tell us we look like an international company. The consistency across every piece of content is something we couldn't achieve before."
"The food photography for Cortigiano was beyond anything we imagined. Guests started coming in specifically because they saw the photos on Instagram. Alaa has a rare ability to make food look like a work of art without losing authenticity."
"Working with Alaa on the Kotobna rebrand felt like finally being understood. He got what our community was about and translated it into visuals that resonated immediately. Our audience engagement doubled within a month of the new look going live."
"Fast, professional, creative. Alaa delivered our full Meat Farm social media package on time and above expectation. The posts perform consistently well and we've stopped worrying about content — it's handled."
"We hired Alaa for Dr. Filetto's complete social media presence and it was one of the best decisions we made at launch. The aesthetic perfectly matched our upscale butchery concept and attracted exactly the right clientele from day one."
Behind the scenes of a single-night, 3-hour food photography session that produced 60 images for a luxury restaurant's full social media launch.
Continue Reading →The local restaurant and hospitality market has shifted. Here's what changed, why design now drives revenue, and what brands in Alexandria are doing right.
Continue Reading →A breakdown of the repeatable content framework — templates, color logic, posting cadence — that turned a career coaching brand into a LinkedIn authority.
Continue Reading →Natural light, diffusers, and a single golden reflector — how I get consistent, mouth-watering results without expensive studio gear.
Continue Reading →Most small businesses lose trust before they lose customers. A deep dive into what brand inconsistency actually costs — and the three-step fix that works every time.
Continue Reading →Reels have changed the game for restaurants, clinics, and retail brands across Egypt. Here's the exact format that drives the most reach without a big production budget.
Continue Reading →